The MHP RIESEN Ludwigsburg are pleased to welcome norelem, a regional global player, as a new TOP partner for the new 2023/2024 season. The company, based in Markgröningen, is a manufacturer and supplier of standard parts & mechanical components for mechanical and plant engineering, and will not only attract attention on match day.


The MHP RIESEN Ludwigsburg are getting growth in the area of sponsoring. With norelem, a globally active company from the mechanical engineering sector will be TOP partner of the baroque cities for at least 3 seasons. In the future, the Markgröningen-based company will advertise on the LED board at all home games in the easyCredit Basketball Bundesliga and present the matchday at every home and away game in the BBL via the club's social media channels. Outside the MHPArena, the RIESEN and norelem will design a joint public bus that will travel daily in the Ludwigsburg district and attract attention. But that's not all. In the future, the Ludwigsburg-based manufacturer and supplier of standard and operating parts will also accompany the RIESEN university tour, so that direct contact with the students, young talents and employees of tomorrow will be even stronger.


"The discussions held quickly showed that we not only share the same goals, but also focus on precision, technology and speed in our daily work. We are very pleased to know that with norelem we have a strong partner at our side, who will thematically include us in the promotional communication, so that the best possible synergy of a partnership can be achieved," Markus Buchmann, 2nd board member of MHP RIESEN Ludwigsburg comments on the new joint path.


Emily Kipp, Global Marketing Executive of norelem comments: "We are excited about our new partnership with the RIESEN, as we have found a strong, successful and very likeable partner with whom we share common values such as respect, dynamism and team spirit. We are proud to support both the Ludwigsburg region and one of its top clubs with our commitment. The promotion of talent and young talent is particularly close to our hearts and we are pleased to now support top players and young talent in basketball, in addition to young engineers and talent from the technical field. In basketball, precision, technology and speed win out, and that is exactly what matters at norelem: high-precision standard parts ensure process reliability, we support every project with our expertise, and our 70,000 standard and operating parts are available from stock and at the customer's premises the very next day. In addition, basketball, and especially the RIESEN, always stands for fair play - we like that, and it suits us well."