Coffee is committed to making its mark in the coffee world and to supporting our valued customers with guaranteed high-quality coffee and trust. We foster strong partnerships and maintain excellent products and service, whilst building strong relationships throughout the supply chain —including the farmers and customers involved—by visiting the coffee plantations and providing information to coffee farmers, such as how to carry out the correct coffee processing methods and offering guidance on what steps to take to obtain the finest raw materials, whilst meeting the requirements of our customers and ensuring a satisfying and traceable coffee experience for them , whilst also improving the farmers’ standard of living. Another key factor in maintaining high quality standards is strict quality control. We always assess the coffee beans against quality criteria such as moisture content, defect count system, bean size, appearance and cupping, scoring them according to the international ‘SCAA’ standard. Cupping is carried out by our expert and certified quality control team – comprising coffee cuppers who are licensed Q-Graders – on unsorted beans (Asalan) purchased, ready stocks and prior to shipment for delivery.
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