More modern, more digital and more agile: this is how the Blanco Professional Group presents itself nine months after Egon Kofler took office as the new Managing Director. Accordingly, the company is looking to the future again after a challenging 2020. The fresh, modern appearance and the ambitious claim will also be reflected in a new corporate brand from the beginning of October 2021.

"Our new brand conveys the values we stand for today: Modern, agile and uncompromisingly customer-oriented. It will combine our dynamism with the security we will continue to have as part of the Blanc & Fischer family holding company," emphasizes Managing Director Egon Kofler.

A strong brand - for the company and its products

The new name is also accompanied by the merging of the company and product brands. In future, the new company name will also be used to identify the products, thus clearly and consistently reflecting their origin. "In this way, the product and corporate brand strengthen each other," emphasizes Egon Kofler.

The name of the new corporate brand will be announced in September, as will the entire brand identity, including logos. Shortly afterwards, at the Host catering trade fair in Milan in October, the new brand identity will be on display to a broad professional audience for the first time. The company will also present a new product range there.