Wanzl with new presentation system CUBE

Wanzl Metallwarenfabrik GmbH

"Wanzl with new presentation system CUBE" by Wanzl Metallwarenfabrik GmbH

Tough competition forces retailers to modernise and modify their shop interiors and points of sale. An effective goods presentation system is a major element contributing to the attractiveness of products, encouraging customers to spend their money. At the same time shopkeepers are under tremendous price pressure. These are the results of the ''''Shop-Monitor 2004+'''' study run by the international retail network EHI-EuroHandelsinstitut. Wanzl Metallwarenfabrik provides solutions to all these problems with their new goods presentation systems CUBE and PALETTi. The systems are multifunctional and open up new sales perspectives, and both ranges also underline the individuality of store branding and corporate identity in the food and non-food sectors.

CUBE – truly customised
CUBE is of modular design and can be adapted to suit all shop layouts and sizes, accommodates a wide range of products and features a number of different functions. The triangular and rectangular components can be combined to table groups or stacked, extended, combined and recombined to create displays of varying dimensions. With this high degree of flexibility CUBE is an extraordinarily economical presentation system which meets all display requirements with maximum versatility . Markets can also choose from a variety of individual side sections of wire or acrylic glass, bases with various surfaces and printable front panels. These features, combined with all-round aluminium profiles, make CUBE a modern, clear-cut and attractive option for retail outlets. The system''''s design ensures excellent accessibility to goods from all sides and a clear view of the displayed goods. Wanzl also supplies mobile versions upon request.

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Dr. Klaus Meier-Kortwig
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About Wanzl Metallwarenfabrik GmbH

The history of Wanzl is a story of continuous innovation. Rudolf Wanzl invented the prototype of the shopping trolley around 1950; it has retained its original form virtually unchanged to this day. Production has increased rapidly since then. Today, Wanzl is the largest manufacturer of shopping trolleys in the world. Each year around 1.8 million units are manufactured and sold in a huge range of different models. For decades, the company has continued to developt landmark products for comfortable shopping and selling that have set standards and are now a matter of course for customers throughout the world. Wanzl is now a partner of international retail chains and has brought its outstanding quality to new applications in other industries as well. At the core of our work are solutions that meet individual customer needs and satisfy demanding requirements. This approach has made the company a successful business and has allowed the original metal goods factory to develop to its current scale. Today, Wanzl has over 3300 employees in seven production facilities – in Germany, France, the Czech Republic, and China. Branch offices and agencies ensure the company's recognised close proximity to customers, a cause the Wanzl has championed since its founding.