Back-friendly shopping trolleys

Wanzl Metallwarenfabrik GmbH

"Back-friendly shopping trolleys" by Wanzl Metallwarenfabrik GmbH

The onus is therefore on the retail trade and their suppliers to do all they can to ease the load on customers. Shopping trolley manufacturer Wanzl has looked long and hard at this whole area and come up with a new idea - the VAS steering aid. As the load in the basket increases, the two front swivel rollers, which are attached to the VAS system, tilt backwards. The loaded trolley then acts as if fixed castors were installed at the front. Dr.-Ing. Rainer Eckert, Head of Technology and Development at Wanzl explains: The effort then needed to steer the trolley is reduced by up to 70 percent, and there is a tangible improve-ment in straight-line stability, particularly on uneven surfaces in car parks. The trolley can still easily be moved sideways, however. The advantage of the VAS system is that it is only activated when the shopping trolley is loaded, in other words when the customer actually needs help with steering. This innovation certainly offers very practical help in an everyday situation - shopping is after all an activity that at least one person from a household regularly engages in. A survey conducted by one of Germany´s leading consumer research associa-tions, Gesellschaft für Konsumforschung (GfK), found that a customer visits a food store 8.4 times per month.

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About Wanzl Metallwarenfabrik GmbH

The history of Wanzl is a story of continuous innovation. Rudolf Wanzl invented the prototype of the shopping trolley around 1950; it has retained its original form virtually unchanged to this day. Production has increased rapidly since then. Today, Wanzl is the largest manufacturer of shopping trolleys in the world. Each year around 1.8 million units are manufactured and sold in a huge range of different models. For decades, the company has continued to developt landmark products for comfortable shopping and selling that have set standards and are now a matter of course for customers throughout the world. Wanzl is now a partner of international retail chains and has brought its outstanding quality to new applications in other industries as well. At the core of our work are solutions that meet individual customer needs and satisfy demanding requirements. This approach has made the company a successful business and has allowed the original metal goods factory to develop to its current scale. Today, Wanzl has over 3300 employees in seven production facilities – in Germany, France, the Czech Republic, and China. Branch offices and agencies ensure the company's recognised close proximity to customers, a cause the Wanzl has championed since its founding.