Company profile of Wanzl Metallwarenfabrik GmbH

Company Details

Wanzl Metallwarenfabrik GmbH

The history of Wanzl is a story of continuous innovation. Rudolf Wanzl invented the prototype of the shopping trolley around 1950; it has retained its original form virtually unchanged to this day. Production has increased rapidly since then. Today, Wanzl is the largest manufacturer of shopping trolleys in the world. Each year around 1.8 million units are manufactured and sold in a huge range of different models. For decades, the company has continued to developt landmark products for comfortable shopping and selling that have set standards and are now a matter of course for customers throughout the world. Wanzl is now a partner of international retail chains and has brought its outstanding quality to new applications in other industries as well. At the core of our work are solutions that meet individual customer needs and satisfy demanding requirements. This approach has made the company a successful business and has allowed the original metal goods factory to develop to its current scale. Today, Wanzl has over 3300 employees in seven production facilities – in Germany, France, the Czech Republic, and China. Branch offices and agencies ensure the company's recognised close proximity to customers, a cause the Wanzl has championed since its founding.

Address
Bubesheimer Strasse 4, 89340 Leipheim, Germany
Business Type
Manufacturer
Management
Gottfried Wanzl, Frank Derks, Dr. Hans Jürgen Sattler
Export Markets
World
Number of Employees
3300
Year Founded
1947
Certifications
DIN EN ISO 9001
News

Wanzl Metallwarenfabrik GmbH

Tough competition forces retailers to modernise and modify their shop interiors and points of sale. An effective goods presentation system is a major element contributing to the attractiveness of products, encouraging customers to spend their money. At the same time shopkeepers are under tremendous price pressure. These are the results of the ''''Shop-Monitor 2004+'''' study run by the international retail network EHI-EuroHandelsinstitut. Wanzl Metallwarenfabrik provides solutions to all these problems with their new goods presentation systems CUBE and PALETTi. The systems are multifunctional and open up new sales perspectives, and both ranges also underline the individuality of store branding and corporate identity in the food and non-food sectors.

CUBE – truly customised
CUBE is of modular design and can be adapted to suit all shop layouts and sizes, accommodates a wide range of products and features a number of different functions. The triangular and rectangular components can be combined to table groups or stacked, extended, combined and recombined to create displays of varying dimensions. With this high degree of flexibility CUBE is an extraordinarily economical presentation system which meets all display requirements with maximum versatility . Markets can also choose from a variety of individual side sections of wire or acrylic glass, bases with various surfaces and printable front panels. These features, combined with all-round aluminium profiles, make CUBE a modern, clear-cut and attractive option for retail outlets. The system''''s design ensures excellent accessibility to goods from all sides and a clear view of the displayed goods. Wanzl also supplies mobile versions upon request.
Tough competition forces retailers to modernise and modify their shop interiors and points of sale. An effective goods presentation system is a major element contributing to the attractiveness of products, encouraging customers to spend their money. At the same time shopkeepers are under tremendous price pressure. These are the results of the ''''Shop-Monitor 2004+'''' study run by the international retail network EHI-EuroHandelsinstitut. Wanzl Metallwarenfabrik provides solutions to all these problems with their new goods presentation systems CUBE and PALETTi. The systems are multifunctional and open up new sales perspectives, and both ranges also underline the individuality of store branding and corporate identity in the food and non-food sectors.

PALETTi – tons of options - low price
PALETTi, the second Wanzl innovation, is the right system for markets looking for an effective and inexpensive system for goods presentation. PALETTi is a series of robust and variable wire elements which are combined and placed on the top of a euro pallet. An additional pallet panel trim rounds off the look of the new unit perfectly. PALLETi can accommodate large quantities, and with its versatile range of accessories such as side-mounted baskets and blister pack hooks it is the perfect presentation system for many products. PALETTi can already be loaded in the storeroom and transported with a lowlift truck to the point of sale. Additional advantages are fast assembly and disassembly and space-saving storage until the unit is once more needed in the saleroom.
The onus is therefore on the retail trade and their suppliers to do all they can to ease the load on customers. Shopping trolley manufacturer Wanzl has looked long and hard at this whole area and come up with a new idea - the VAS steering aid. As the load in the basket increases, the two front swivel rollers, which are attached to the VAS system, tilt backwards. The loaded trolley then acts as if fixed castors were installed at the front. Dr.-Ing. Rainer Eckert, Head of Technology and Development at Wanzl explains: The effort then needed to steer the trolley is reduced by up to 70 percent, and there is a tangible improve-ment in straight-line stability, particularly on uneven surfaces in car parks. The trolley can still easily be moved sideways, however. The advantage of the VAS system is that it is only activated when the shopping trolley is loaded, in other words when the customer actually needs help with steering. This innovation certainly offers very practical help in an everyday situation - shopping is after all an activity that at least one person from a household regularly engages in. A survey conducted by one of Germany´s leading consumer research associa-tions, Gesellschaft für Konsumforschung (GfK), found that a customer visits a food store 8.4 times per month.
Tesco today unveils the world?s first prototype shopping trolley actively designed to promote exercise and healthy living. Among some of the gadgets on board, THE TESCO TRIM TROLLEY monitors pulse, speed and time, displays calorie and fat-calorie count, and offers different resistance levels, while shoppers shop. The prototype will go on trial in London.
The FunCabrio – a welcome change for the children and an appreciated service for stress-free shopping trips with the family. With the additional advantage of considerably reduced space requirements, as the trolleys can be nested. This means more FunCabrios on the same area – and more fun for your customers of tomorrow!
All transport problems with packs of 6 PET bottles are a thing of the past: Our patented folding holder accommodates packs of up to 12 bottles outside the basket, thereby providing more space for extra purchases, as the basket volume is still 100 percent free. Depending on the shopping trolley model it is also possible to transport two packs of PET bottles, and even large containers such as washing powder and nappies are also well stored.
The field-tested Promobox is now available as a version with two advertising spaces and the market logo. As an additional feature each Promobox has a 'pocket' for the installation of a transponder for counting customer frequency, actively controlling video advertising or performing trolley tracking surveys.
It is possible to improve a shopping basket which has proven its worth in the markets of the world for more than 50 years? Yes it is - with the stylish alternative to shopping trolleys for small purchases which accommodates 17 litres of goods and with its wide handle is very pleasant to carry. The oval basket is stackable and features a compartment for small items. An ideal accessory for drugstores and perfumeries!
This innovation is one your customers have been waiting for - a shopping trolley size XXL with a platform dimensioned as never before. The transporter can carry up to 12 drinks crates and has a bearing capacity of up to 250kg, saving your customers unnecessary trips to and from the car park for bulk purchases.
Wanzl is launching a new product at Practical World 2004 – the Panel Trolley S, a highly compact, nesting trolley. The big advantage of this practical transporter is that it saves a lot of valuable retail space – a fact that D.I.Y. stores and building materials suppliers particularly value. A row of ten of these nesting Panel Trolleys S, for example, is only three metres long. This kind of space-saving capability means that stores can always have a supply of panel trolleys ready and waiting for their customers, without taking away all-important retail space.

The robust tubular construction of this versatile trolley, with its three anti-slip panel rests, guarantees safe transport of even large items. It´s ideal for stores serving the ever-growing number D.I.Y. enthusiasts. Another benefit of the Panel Trolley S is its high-quality, plastic powder-coated finish, which can stand up to heavy use and is weather-resistant, too. Stores can opt for a range of accessories to go with the Panel Trolley S, such as a tray or basket for smaller items. Wanzl also offers a coin-deposit system. Another option is a centrally mounted fifth castor, which makes a heavily laden panel trolley even easier and safer to manoeuvre. Wanzl´s Panel Trolley S is safety-tested and protected by an international patent.
Events

Wanzl Metallwarenfabrik GmbH

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Hall & Stand: B3.519