KARL MAYER Textilmaschinenfabrik GmbH
Bühlstrasse 25
63179 Obertshausen

KARL MAYER (H.K.) Ltd. – playing away from home but with a home advantage! - KARL MAYER Textilmaschinenfabrik GmbH

As the market continues to grow in Asia, manufacturers are also stepping up their operations there. International companies are intensifying their supply relationships with Asian companies and setting up subsidiaries in the booming conurbations of this huge continent, or else they are concentrating on increasing their existing capacities. And KARL MAYER is no exception. This leading manufacturer of warp knitting machines and warp preparation machinery has had its own subsidiary in Hong Kong since 1985, and since then, has been constantly adapting the range of services available in order to cater for the growing demand. KARL MAYER expanded its base in Hong Kong at the beginning of this year. The expansion focused on increasing the number of employees and moving into new offices. The new, modern premises cover an area of 200 m2, which is adequate space for liaising with clients and for housing the back-office team, which has increased from eight to 14. Sales and marketing activities follow the play of the market: The workforce at KARL MAYER (H.K.) Ltd. includes experts from Germany and England, which puts it on an international footing. The workers are responsible for managing the selling and marketing of all KARL MAYER’s machinery on the Asian market as a whole. There are a few exceptions to this, i.e. the customer support operations in Japan, selected provinces in China in relation to warp knitting machines, and the machines produced by KARL MAYER Malimo. KARL MAYER’s warp preparation machines are also sold in China and in selected countries only from the base in Hong Kong. The workers in Hong Kong are responsible for selling KARL MAYER’s products in all their sales regions of Asia. They are also responsible for marketing and liaise directly with clients - and this is always done by working closely with the national sales agencies. The regional sales managers, therefore, have the right expertise to call on and are responsible for organising the opera- tions. ‘With our current sales set-up, we are in close contact with our clients. We are quick to spot changing trends in demand, and can react rapidly to them,’ explained Kevin Socha, the head of KARL MAYER Hong Kong when describing the services provided by his staff. He also added that it was easier to transfer money between banks in Asia than between different continents. A prompt, professional service: As well as sales and marketing, KARL MAYER Hong Kong is also responsible for the servicing operations. From the new offices, the staff coordinates and organises the activities of the service engineers all over Asia, with the exception of Japan. The expert assembly specialists come either from KARL MAYER (Changzhou) Technical Services Ltd. - a subsidiary of KARL MAYER (H.K.) Ltd. that is responsible for China – or from a network of field personnel who are responsible for the remaining areas. A specialist team is also available for supporting the machines manufactured by KARL MAYER Malimo.