GEDA Dechentreiter GmbH & Co. KG
Mertinger Strasse 60
86663 Asbach-Bäumenheim

GEDA - On an upward trend for 85 years - GEDA Dechentreiter GmbH & Co. KG

When in 1929 Georg Dechentreiter founded his small company in Asbach-Bäumenheim in Bavaria, Germany, nobody could have imagined that he had laid the foundations for a global company of today. Back then the company sold and repaired agricultural machinery, with construction equipment following on later. This was the start of a success story.

When his son Georg Rudolf Dechentreiter took over GEDA in 1963, he concentrated his efforts on the production and sales of construction winches and the foundations for the future construction hoist product range were laid.

85 years later, the small company of yesterday has grown into the international company of today. GEDA is a huge name in the construction hoist sector and on building sites across the world represents quality and unique expertise "Made in Germany". Over the decades the company has developed a comprehensive, and unrivalled product range. From compact 60 kg wire rope hoists for workmen through personnel and material hoists with load capacities up to 3.2 tonnes and lifting heights up to 400 m - the GEDA product range could not be wider. Added to this are the building maintenance unit and industrial hoists product ranges for permanent use in power stations and cement works, offshore plants, etc. In this anniversary year, GEDA now has 445 employees who work continuously to ensure the high quality of GEDA products.

Global Expertise Made in Germany
As well as the head office in Asbach-Bäumenheim, GEDA also has subsidiaries in Germany in Gera (Thuringia) and Bergkamen (North Rhine-Westphalia). The building maintenance unit product range has been developed and produced independently at the Gera site since 2002. With its additional sites in the USA (Houston), Russia (Moscow) and Turnkey (Istanbul), GEDA has been able to further consolidate its market position as an internationally operating company. Whether on the Frauenkirche (Church of Our Lady) in Munich or on Australian building sites at the other side of the world, GEDA products have prevailed in world markets over the competition. The hoists from Bavaria have contributed to the accomplishment of outstanding construction and industrial projects in over 80 different countries. As a result of the decadeslong development of dealer structures and close partnerships, the construction hoist specialist is represented both in Europe and in the Asia-Pacific region through skilled professional dealers who are responsible both for sales and service in their local areas.

People are our focus
A long-term vision and the right strategic orientation have been propelling GEDA forward for many years in conjunction with its high levels of investment, not only in state-of-the-art technologies and sites but primarily also in the employees who stand behind the GEDA name. The company focuses intensively on the training of our next generation of employees, offers free-of-charge English lessons and encourages and supports its employees in line with their own personal strengths. As part of our "People are our focus" concept, employees and also their spouses and life partners, have the opportunity to participate in a wide-ranging and comprehensive seminar programme. "Through this unique concept we want to offer added value to our employees, from which our customers will ultimately also benefit. High quality, on-time deliveries and a customer-orientated service are general expectations and naturally they go without saying for GEDA. It is specifically our company culture that often makes the crucial difference" explains GEDA managing director Johann Sailer.

Throughout our history we have always invested in the future
GEDA has remained loyal to its roots. Despite its presence abroad, the company has made a conscious decision to continue its commitment to Germany as a production location. "Procurement, production and sales are possible in virtually every country in the world. However, as a medium-sized Bavarian company, we shall continue to be loyal to Germany as a production location" continues Sailer. And GEDA is continuing its upward trend. In 2012 the company inaugurated a new 3,300 m² hall equipped with state-of-the-art technology for the assembly and dispatch of industrial hoists. Also in 2012 the company site in Asbach-Bäumenheim was extended with a further hall and in the future, says Johann Sailer "GEDA will invest heavily in its subsidiaries, technologies and above all in its employees."